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What is Blog Brûlée?

Posted by ReganJonesRD
July 10, 2014
What is Blog Brûlée?

[Disclosure: Blog Brûlée is being partially funded by the generosity of brands mentioned in this post. I was not compensated to write this post. All opinions expressed are my own.]

 

~by Regan Jones, RD

Most of my good ideas come to me on a whim.

I know that sounds so anti-climatic. When I envision my life's story on the big screen (see below), I always think about how unimpressive it would be to admit that I thought of Recipe ReDux driving home from picking my kids up from school, RDs4Disclosure was envisioned while drying my hair one day, and Healthy Aperture was just an idea that popped into my head one Saturday morning when I didn’t have anything to do other than gawk at food images.

In fact, the most unsuccessful idea I ever had came to me on a run in the Dominican Republic… which actually sounds like the coolest origin of all, but we all know it’s “Rest in Peace” for Fit Framed around here. So the way this next idea came about is really an unproven equation in the ReganMillerJones, Inc world.

Blog Brûlée is the newest addition in my quest to build up the healthy food blogging community and help them answer the question “How do I build a better blog?”

Unlike my other brands, Blog Brûlée — being held September 12 - 14, 2014 at Smuggler’s Notch in Vermont — didn’t take shape in my head overnight. It is the result of multiple requests by colleagues who all wanted me to embark on this type of conference. Their voices became loud enough that finally I caved and said “Okay…. let’s do this.”

Who were those voices?

What is Blog Brûlée?

What is Blog Brûlée?

What is Blog Brûlée?

They are some serious arm twisters, I tell ya. And I continue to be amazed at their talents to make this thing happen. Heck — making me step out of my URL hoarding (although you know I was the first to jump on registering blogbrulee.com — ‘cause that’s how I roll) is a talent in-and-of itself, but it certainly doesn’t end there.  They’ve managed to breathe life into a tangible, peer-to-peer learning experience that will bring together 30 healthy living bloggers from across the country to the mountains of Vermont, which for an in-the-clouds dreamer (read: non-detail oriented) person like me is NO small task. 

At this point you may be asking yourself (what I kept asking myself early in this planning process) — “With SO many blogging conferences out there, why add another to the mix?”

Because plain and simple — no other blogging conference has this type of tight-knit, experiential focus on healthy food bloggers… and especially not one aimed at supporting registered dietitians (note: Blog Brûlée isn’t exclusive to RDs, but I will always maintain a heightened interest in supporting my peers. There are way too few resources available to our profession focused in online communications.)

Plus, I really wanted a way to foster the existing and emerging talent of Healthy Aperture contributors and Recipe ReDux members. The reach of the more 3,000 bloggers in those two groups is overwhelming. It’s always my goal to help them/us push healthy {beautiful} food to the top of the food blog chain. Period.

But none of this would be possible without the generosity (and frankly, leap of faith) that the following sponsors are putting into the first year of this event. We are thrilled to have them joining us:

What is Blog Brûlée?

About the Sponsor:

Most of you know my long-standing relationship with Cabot. Along with Smuggler's Notch, Cabot is a founding sponsor of this event. And if I'm being honest (aren't I always?) Cabot really is at the heart of so much of what I've done online... even in my brands that aren't related to them. Cabot made me see years ago the value of social media to spread the word about healthy eating, fitness and community. Once again, I'm so grateful for their support of this next endeavor. 

 

What is Blog Brûlée?

About the Sponsor:

I was introduced to Smugg's years ago when I first joined the Cabot family. Good Vermont companies like Cabot and Smuggler's Notch are a tight-knit group and really build off of each other to support Vermont tourism. It's a wonderful mountain retreat with loads of family activities... and not just for skiing. Us warm weather folks can find a welcome reprieve from deep south heat in Smugg's even when the slopes are closed. 

 

What is Blog Brûlée?

About the Sponsor:

Boyden Valley is a short little trip up from Burlington and even shorter trip down from Smuggler's Notch. On a recent trip to Vermont, I stopped in and found them to be the perfect spot for our bloggers to stretch their legs, experience a little more of Vermont (and exercise their wine and cheese taste buds. #Priorities) Located in a restored 1875 carriage barn on a 4th generation family farm, the winery is classic New England and features locally grown fruit from the loamy soils of the Lamoille River Valley. In a state that's known for its cheese, it's only natural to find a venue so passionate about making great tasting wine. 

What is Blog Brûlée?

About the Sponsor:

Shepherd’s Pride lambs are part of the Mountain States Rosen lamb co-op. They are raised on U.S. family ranches on a high-nutrient, 100% vegetarian diet, without any added hormones or antibiotics. But what's most interesting about this brand is that they truly are bringing transparency to the meat case. Shepherd’s Pride is partnering with “Where Food Comes From,” a third-party verification system that verifies the origin of the lamb so that consumers can simply scan the “Where Food Comes From” QR code on the package. Lamb has been on my list to enjoy more often every since I learned from a recent food sensitivity test that it is one of the few animal protein foods that I personally have no food sensitivities too. 

 

What is Blog Brûlée?

About the Sponsor:  

I have been a fan of this company FOR YEARS and am thrilled to have them joining us for Blog Brûlée. If you aren't familiar with Davidson's Safest Choice® Eggs, they are in-shell pasteurized eggs. They taste and cook no differently than any other egg, but their all-natural, water bath pasteurization process eliminates the risk of Salmonella in eggs without changing the nutrition or flavor. As I've said to them before, not only does this bring back sooo many recipe options (think uncooked frozen custard, Hollandaise, true Caesar dressing and straight up cookie-dough-from-the-bowl) but it also leaves you with a piece of mind that Sunday morning brunch's fruit salad isn't likely to be cross contaminated by the scrambled egg. #FoodSafetyForTheWin 

 

[Editor's note: The following Sponsors signed on to support Blog Brulee after the original posting date of this blog. We are excited to have them joining us!]

 

What is Blog Brûlée?

 

 

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What is Blog Brûlée?

 

 

So other than Sponsors, who’s going?

The Speakers: 

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What is Blog Brûlée?

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You can read all about them here.

And as far as attendees, well... I'll let them raise their hand to tell you who's going. Start looking for the Blog Brûlée badge...

What is Blog Brûlée?

...on your favorite healthy food blogs. And be on the lookout for their pre-conference posts announcing their attendance. 

If you want to learn more about the event or how to apply for next year's conference, please visit the website: BlogBrulee.com and follow along on Twitter with the #BlogBrulee hashtag.

And now the most pressing question on this whole topic.

In my life story, who plays Regan? And in yours, who plays You? 

ReganJonesRD

ReganJonesRD
Regan Jones is the Founding Editor and Sponsorship Director of HealthyAperture and is the author of the QUICK FIX KITCHEN Feature - a collection of recipes that focuses on shortcut cooking without shortcut taste. Her recipes largely focus on baked goods and desserts ranging from gluten free to sugar free to slightly indulgent eats for the entire family, but also include easy everyday recipes for breakfast, lunch or dinner. Jones is a registered dietitian and owner the web's most prominent portfolio of dietitian-owned websites, including HealthyAperture.com, TheRecipeReDux.com, BlogBrulee.com and RDs4Disclosure.org.
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